Coffee is the future of coffee, says coffee expert
Coffee is about more than just making it, it is about being part of a culture, said Tim Paine, co-founder of the Coffee Association of Australia, the nation’s largest coffee association.
“It’s a lifestyle.
It’s about being connected to the community,” Mr Paine said.
Mr Pane said the growing popularity of coffee was a reflection of the changing world.
“The coffee industry is really, really changing, and there’s a lot more people in the coffee business than there ever were in the past,” he said.
“There are now more people working in the industry than ever before.”
It’s not just coffee But Mr Pape said there was a growing recognition in the business that it was time for coffee to become more of a lifestyle, with more and more people choosing to live in cities rather than in rural areas.
“In the last few years we’ve seen a lot of people choosing the lifestyle of living in cities, rather than the lifestyle that you find in rural Australia,” he explained.
Mr Maung said while the industry had seen a drop in coffee production in the last three years, there were still plenty of coffee farms to be found across Australia.
“I don’t think we’ve ever had a time in the history of coffee when there wasn’t some sort of coffee industry,” he told ABC News Breakfast.
“But we’ve also had a lot that is not sustainable.”
Coffee industry growth ‘worse than it’s ever been’ The coffee industry has been hit by several factors, including declining demand from consumers, a rise in competition from the booming food industry and an increase in demand from new technology, Mr Moung said.